Course detail
Theory of Marketing
FP-RtmarDEAcad. year: 2024/2025
The course is oriented towards presentation of current marketing knowledge, with special focus to strategic marketing, services marketing and international marketing issues.
Language of instruction
English
Mode of study
Not applicable.
Guarantor
Department
Entry knowledge
Advanced understanding of marketing terms and categories, as well as current trends in marketing utilization.
Rules for evaluation and completion of the course
Evaluation is based on a written assignment on a given topic.
The course is organised and led in accordance to study plan concerned.
The course is organised and led in accordance to study plan concerned.
Aims
The goal of this course is to provide a platform for discussion about up-to-date trends in marketing utilization, especially with the focus on up-to-date methods and knowledge utilization.
The course contribute to increasing the students´ knowledge in selected aspects of current marketing knowledge
The course contribute to increasing the students´ knowledge in selected aspects of current marketing knowledge
Study aids
Not applicable.
Prerequisites and corequisites
Not applicable.
Basic literature
Murphy, J. Intermarket Analysis : Profiting from Global Market Relationships (EN)
Zeithaml, V.A., Bitner, M.J. Services marketing (EN)
Zeithaml, V.A., Bitner, M.J. Services marketing (EN)
Recommended reading
Not applicable.
Classification of course in study plans
- Programme DSP-E Doctoral
branch DSP-ŘEP-E , 2 year of study, summer semester, compulsory-optional
branch DSP-ŘEP-E , 2 year of study, winter semester, compulsory-optional - Programme DSP-KS-E Doctoral
branch DSP-ŘEP-KSE , 2 year of study, summer semester, compulsory-optional
branch DSP-ŘEP-KSE , 2 year of study, winter semester, compulsory-optional