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Course detail
FP-SpmPAcad. year: 2024/2025
Modern conception of marketing, basic presumptions for its application, basis of marketing conception in business and its realization tools. Marketing mix. Marketing company strategy. Marketing features in basic market segments.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
The course ends with credit and an exam.
The overall point assessment in the subject is divided as follows:
Active participation in lectures 10 points, preparation of a team project and its defense 50 points, an e-learning test 10 points and an oral exam 30 points.
Aims
Study aids
Prerequisites and corequisites
Basic literature
Recommended reading
Elearning
Classification of course in study plans
specialization STM , 1 year of study, summer semester, compulsoryspecialization MTS , 1 year of study, summer semester, compulsory
Lecture
Teacher / Lecturer
Syllabus
Fundamentals seminar