Course detail

Theory of prices and innovation in the building industry

FAST-DVB071Acad. year: 2023/2024

The subject deals with the interaction of costs, price, value and innovation. At first, the general price theory is discussed as part of economic theory and its application in various economic schools. Furthermore, it deals with innovations, their historical development in economic history and the importance of increasing the competitiveness of organizations and enterprises. Part of this is the teaching of selected methods for assessing the effectiveness of innovations. Types of innovation and different paths to innovation are discussed in relation to current legal documents of innovation policy at both EU and Czech level. The course also includes lessons on special forms of innovation management and innovations in the construction industry.

Language of instruction


Number of ECTS credits


Mode of study

Not applicable.


Institute of Structural Economics and Management (EKR)

Entry knowledge

Costs and prices, construction company, investment economics, project management.

Rules for evaluation and completion of the course

Extent and forms are specified by guarantor’s regulation updated for every academic year.


Not applicable.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

MRUZKOVÁ, Jarmila a Karolina LISZTWANOVÁ. Teorie nákladů, kalkulace a ceny. Ostrava: VŠB-TU Ostrava, 2013. Series of economics textbooks, v. 9 (2013). ISBN 978-80-248-3164-0. (CS)
FRIEDMAN David D.: Price Theory. With a new introduction by Steven Medema. Rotlege 2007. ISBN 978-0202309699. (EN)
TIDD J., BESSANT J.: Managing Innovation: Integrating Technological, Market and Organizational Change, 6th Edition.Wiley. 2018. ISBN: 978-1-119-37945-4 (CS)
ŠPAČEK Miroslav a Karel ČERNÝ. Kreativní metody v inovacích. VŠE. Praha.2020. ISBN 978-80-245-2322-4 (CS)
BŘEČKOVÁ Pavla a Karel HAVLÍČEK. Inovace a jejich financování v malé a střední firmě. VŠFS. Praha. 2017- ISBN 978-80-7408-137-8 (CS)
TICHÁ Alena, MARKOVÁ Leonora, PUCHÝŘ Bohumil, BOČKOVÁ Kateřina: Costing and Pricing in Civil Engineering, ISBN 80-214-2152-5, CERM, Brno, 2002 (EN)
FUCHS Kamil: Vývoj pojetí ceny v ekonomii, ISBN 80-210-2035-0, 1999 (CS)
KASAN Jan., FIBÍROVÁ Jana: Ceny a cenová politika, ISBN 80-85341-07-7, Praha, 1991 (CS)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme DPC-E Doctoral, 1. year of study, summer semester, compulsory-optional
  • Programme DKC-E Doctoral, 1. year of study, summer semester, compulsory-optional
  • Programme DPA-E Doctoral, 1. year of study, summer semester, compulsory-optional
  • Programme DKA-E Doctoral, 1. year of study, summer semester, compulsory-optional

Type of course unit



39 hours, optionally

Teacher / Lecturer


1. Price and its functions. Price theory.

2. Pricing policy of the state. Pricing system. Pricing regulation.

3. Price indices. Inflation. Market protection.

4. Company pricing policy.

5. Cost and pricing.

6. Innovation. Innovation theory. Types of innovation. Innovative space.

7. Creativity, research and development as and source of innovation.

8. Strategy and innovation process in the enterprise.

9. Protection of industrial and intellectual property in the Czech Republic.

10. Valuation of industrial and intellectual property as intangible assets.

11. Measurement and evaluation of innovations. Costs and effects of innovation. Innovation index. Point of innovation balance.

12. Institutions and information system for innovation in the EU and the Czech Republic. EU Innovation Union.

13. EU and CR supporting innovation.