Course detail

Marketing Management

FP-MBAD-606Acad. year: 2023/2024

Marketing management is a business discipline that focuses on practical application of marketing techniques and management of marketing resources and company activities. The module offers an overview of marketing theories and practical applications and allows students to understand consumer relationships in their context. During the module, marketing functions and basics of successful planning, strategies and marketing campaign control will be explained. Theoretical knowledge is supplemented by practical examples from real life. Last but not least topic is social networks and media as a marketing tool.

 

Language of instruction

English

Number of ECTS credits

3

Mode of study

Not applicable.

Entry knowledge

Not applicable.

Rules for evaluation and completion of the course

Not applicable.

Aims

Not applicable.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Not applicable.

Recommended reading

Not applicable.

Type of course unit

 

Guided consultation in combined form of studies

28 hod., optionally

Teacher / Lecturer