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FP-RsmaKAcad. year: 2023/2024
Strategic marketing course is aimed at explanation of principles of strategic marketing decisions and of execution of them. Starting point is discussion on strategy, strategic position of a company, and factors that influence strategy selection. The approaches toward marketing strategy development will be another part of the curriculum - from strategic analysis tools, through formulation of vision and mission of a company, formulation of strategic intentions and selection to execution and feedback mechanism.
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Classification of course in study plans
branch MGR-ŘEP-KS , 1 year of study, summer semester, compulsory
Lecture
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Guided consultation in combined form of studies