Course detail

Communication In Management

FP-SkrKAcad. year: 2022/2023

The course aims on relevant knowledge of interpersonal communication necessary for efficient managerial positions. Students will be familiarized with theoretical models of interpersonal communication and consequently emphased on practice and application of acquired knowledge in specific situations, when solving case studies or mutual discussions.

Language of instruction


Number of ECTS credits


Mode of study

Not applicable.

Learning outcomes of the course unit

Students will acquire relevant psychological knowledge from the field of social competence of manager. They will master especially the following skills: identification of communication goals, active listening, exoteric formulation of requirements and opinions, analysis of communication problems, choice of relevant communication strategy and tactics and their successful application, prevention of misunderstanding as well as increasing of individual, team and organizational performance by means of creative communication.


Basic publication:
KONEČNÁ, Z. Základy komunikace. Základy komunikace. 1. Brno: Akademické nakladatesltví CERM, 2009. s. 1-151. ISBN: 978-80-214-3891- 0.


Not applicable.

Planned learning activities and teaching methods

Lectures present principles, rules for effective solving communication problems.

Assesment methods and criteria linked to learning outcomes

Conditions of awarding the graded course-unit credit:
• 35% individual assignment
• 20% presentation and discussion
• 55% final written exam.

Course curriculum

1. Introduction to the area of interpersonal communication and its importancy for managerial work.
2. Communication process models and their application for managerial praxis.
3. Selfassessment and application of relevant assessment tools for managerial work.
4. Social perception in managerial praxis.
5. Effective verbal communication. Coping with barriers in interpersonal communication.
6. Active listening as a part of effective interpesonal communication.
7. Effective non-verbal communication. Various types of non-verbal communication.
8. Specifics of effective discussion.
9. Rules of effective presentation.
10. Rules of effective meetings leading.
11. Assertive communication rules.
12. Effective intercultural communication.
13. Conclusion and final assessment.

Work placements

Not applicable.


The aim of the course is to provide students with relevant knowledge and skills related to social communication as a key tool for effective leadership. Main attention is paid to managerial competencies developement.

Specification of controlled education, way of implementation and compensation for absences

Attendance at lectures is recommended, attendance at lessons is compulsory and controlled.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

MIKULÁŠTÍK, M. Manažerská psychologie. Nakladatel: Grada 2015. ISBN 9788024742212.
ČAKRT M. Typologie osobnosti pro manažery. Manažerské styly rozhodování, komunikace, konflikty, týmová práce, time management a změny. Praha: Management Press, 2010. ISBN 978-80-7261-201-7.

Recommended reading

EVANGELU, J. E. Krizová komunikace - Efektivní zvládání krizových a zátěžových situací. Ostrava, Key Publishing, 2013. ISBN: 978-80-7418-175-7.
PLAMÍNEK J. Komunikace a prezentace. Grada : Praha, 2012, ISBN 9788024744841.


Classification of course in study plans

  • Programme MGR-SRP-KS Master's, 1. year of study, summer semester, compulsory-optional

Type of course unit


Guided consultation in combined form of studies

16 hours, optionally

Teacher / Lecturer