Course detail
International Business
FP-ibKAcad. year: 2022/2023
The course is focused on the area of International business environment and trading. To explain characteristics of international environment and importance of international business; to characterize basic ideas and terminology, main subjects and organisations in international business; to introduce basic trade operations and managing of international business.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Activities Points
Proposal of the Individual Project (sample of PIP will be in the News of Subject) 10
Individual Project 60
Active Participation on recommended Lectures and Seminars 30
Total evaluation (min. 50 points to pass the subject) 100
Criteria of project evaluation (in %) are:
• Theoretical background of selected theme 30%
• Quality of theme solving, keeping of required content, originality to the theme (own opinions practicality, case study) 40%
• Formal requirements (graphic form, literature citations and quotations, maintaining the desired range) 30%
Course curriculum
A.The World´s Marketplaces
1. Introduction to International Business (Business Explanation of Module Outline & Course Expectations)
2. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad
3. Global Marketplaces and Business Centres, Legal, Technological, Political Forces and the Role of Culture
B. International Environment
4. International Trade and Investment Theory
5. Formulation of National Policies
6. International Cooperation among Nations
C. Managing International Business
7. Strategies for Analysing and Entering Foreign Markets
8. International Strategic Alliances
9. Exporting, importing and countertra (discussion on exporting as one of the most common mode of entry in international expansion, and popular choice for SMEs internationalisation)
10. Organization Design and Controlling for International Business and Managing Behaviour
D. Managing International Business Operations
11. International Marketing
12. International Operations Management
13. International Human Resource Management
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
RUGMAN, A. M., COLLINSON, S. International Business. 6th Edition, FT Prentice Hall, 2012. ISBN-10: 0-273-76097-1
RUGMAN, A. M, HODGETTS, R. M. International Business. 3rd inter.ed. Prentice Hall. ISBN 0-273-67374
Recommended reading
MORRISON, J. The Global Business Environment: Meeting the Challenges. 3rd edition, Palgrave Macmillan, 2010. ISBN-10: 9780230210257
Elearning
Classification of course in study plans
- Programme MGR-UFRP-KS Master's 1 year of study, summer semester, compulsory-optional
Type of course unit
Guided consultation in combined form of studies
Teacher / Lecturer
Syllabus
1. Introduction to International Business (Business Explanation of Module Outline & Course Expectations)
2. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad
3. Global Marketplaces and Business Centres, Legal, Technological, Political Forces and the Role of Culture
B. International Environment
4. International Trade and Investment Theory
5. Formulation of National Policies
6. International Cooperation among Nations
C. Managing International Business
7. Strategies for Analysing and Entering Foreign Markets
8. International Strategic Alliances
9. Exporting, importing and countertra (discussion on exporting as one of the most common mode of entry in international expansion, and popular choice for SMEs internationalisation)
10. Organization Design and Controlling for International Business and Managing Behaviour
D. Managing International Business Operations
11. International Marketing
12. International Operations Management
13. International Human Resource Management
Elearning