Course detail

Entrepreneurial Practice 3

FP-BEPR3EAcad. year: 2022/2023

Subjects Entrepreneurial Practice 1,2,3 and 4 constitute a logical coherent unit, ensuring continuous development of entrepreneurial and managerial skills. Entrepreneurial Practice 3 focuses on knowledge and skills necessary in the stage of growth, development, and stabilization of the company. The key output is implementation of business sub-projects, where students will develop knowledge and skills connected with the business activity management. As the part of individual and team study plan, students will co-create their business specialization. Identically, these plans will help to control fulfilment of practical requirements. Link between practical training and ability to develop acquired knowledge is supported by workshops, developing areas corresponding with the current stage of life-cycle of the company. Thus, workshops will serve as a planned specialized development of people inside the company.

Language of instruction


Number of ECTS credits


Mode of study

Not applicable.

Learning outcomes of the course unit

Close interconnection between Entrepreneurial Practice 1,2,3 and 4 is vitally important from the point of development of knowledge and competencies of students.
Specific fields of development within Entrepreneurial Practice 3 are as follows: students will naturally develop their communication and leadership skills. Students will be improve acquired knowledge and skills regarding digital marketing, use of social media, and use of IT systems in the small company. Students will develop their competences in the area of business activities of the company. Students will gain experience as to the assessment of success rate of entrepreneurial activities.


Not applicable.


Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Course is evaluated with grade credit. Evaluation of students is based on individual and team learning plan execution. Specific part of evaluation is evaluation of activities in business projects, involvement to workshops and activities in company development.

Course curriculum

Week 1 to 4
Workshop: digital marketing in the small company
Workshop: social media in the small company
Revision of individual and team plans of the practice
Revision of plan of company development
Elaboration and assessment of business projects
Preparation of new business projects

Week 5 to 8
Workshop: development of business activity and support to sale of the small company
Elaboration and assessment of business projects
Preparation of new business projects

Week 9 to 12
Workshop: innovations in the small company
Workshop: management in the small company
Elaboration and assessment of business projects
Preparation of new business projects

Week 13
Elaboration of final report
Innovation of business model
Defence of business projects and report on their course
Plan of future development of company activities

Work placements

Not applicable.


The objective is to create a space to start own business practice with the emphasis on creation, development and management of small and medium-sized company and related implementation of entrepreneurial projects.

Specification of controlled education, way of implementation and compensation for absences

The attendance at all activities compulsory and controlled. Absence (health and serious personal reasons) must be compensated by additional activities in business projects and organized workshops.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BURNS, P. Entrepreneurship and Small Business. UK: Palgrave. 540 pp., 2016. ISBN 978-1-137-43035-9.
HITT, M.A., IRELAND, R.D. and R.E. HOSKISSON. Strategic Management - Competitiveness and Globalization: Concepts and Cases. 12th ed. South-Western College Pub, 2017. 896 p. ISBN 978-1-305-50214-7.

Recommended reading

KAPFERER, J.N. The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity). 5th ed. Kogan Page, 2012. 512 p. ISBN 0749465158.
KANDER, D. All In Startup: Launching a New Idea When Everything Is on the Line. 1st ed. Wiley, 2014. 304 p. ISBN 1118857666.
WÖRDEMANN, W., BUCHHOLZ, A. and N. WILEY. The Impossible Advantage: Winning the Competitive Game by Changing the Rules. 1st ed. Wiley, 2009. 220 p. ISBN 0470717122.


Classification of course in study plans

  • Programme BAK-ESBD Bachelor's, 3. year of study, winter semester, compulsory

Type of course unit



24 hours, compulsory

Teacher / Lecturer