Course detail
E-Business
FP-PeoKAcad. year: 2022/2023
The course is focused on the following topics:
Basic terminology – systems and models of business and electronic business.
Electronic business modelling.
Electronic business projection.
Strategic management in electronic business and safety of selected components of electronic business.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
Business and electronic business.
Models of electronic business.
Modelling of electronic business.
Characteristics of electronic business.
Strategic management in companies and electronic business.
Safety of electronic business.
Planning of electronic business
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
DOUCEK, P. Manažerské informační systémy a jejich ekonomika, VŠE, Praha 2002, ISBN 80-245-0412-X (CS)
DVOŘÁK, J.Elektronický obchod. MSD s.r.o. Brno: Ing. Zdeněk Novotný, CSc - Brno, 2005, 116 s. ISBN 80-214-2236-X (CS)
POUR, J. Informační systémy a elektronické podnikání, VŠE Praha 2003, ISBN 80-245-0227-5 (CS)
SHIM, JAE K.. The international handbook of electronic commerce; Chicago: Glenlake Publishing : Fitzroy Dearborn, 2000; 309 s.; ISBN 188899886 (EN)
Recommended reading
DOUCEK, P. Manažerské informační systémy a jejich ekonomika, VŠE, Praha 2002, ISBN 80-245-0412-X (CS)
DVOŘÁK, J.Elektronický obchod. MSD s.r.o. Brno: Ing. Zdeněk Novotný, CSc - Brno, 2005, 116 s.. ISBN 80-214-2236-X (CS)
FRANCU, M. Internet pro podnikatele, 1. vyd. Praha: Computer Press, 2002. ISBN 80-7226-623-3. (CS)
FRIMMEL, M. Elektronický obchod/právní úprava, Prospektrum, Praha 2002, ISBN 80-7175-114-6 (CS)
GATES, BILL Byznys rychlostí myšlenky, Management Press, Praha 2000, ISBN 80-85943-97-2 (CS)
GRUBLOVÁ, E. aj. Internetová ekonomika, 1. vyd. Ostrava: Repronis, 2002. ISBN 80-7329-006-6. (CS)
POUR, J. Informační systémy a elektronické podnikání, VŠE Praha 2003, ISBN 80-245-0227-5 (CS)
RYBKA, M., MALÝ, O. Jak komunikovat elektronicky, 1. vyd. Praha: Grada, 2002. ISBN 80-247-0208-8. (CS)
SCULLEY, ARTHUR B.; WOODX, W. WILIAM A.. B2B Internetová tržiště, Grada Publishing, Praha 2001, ISBN 80-247-0081-6 (CS)
Classification of course in study plans
- Programme MGR-KS Master's
branch MGR-PFO-KS , 1 year of study, winter semester, compulsory-optional
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
Successful elaboration of an assignment on time. Public presentation of the assignment.
Guided consultation in combined form of studies
Teacher / Lecturer
Syllabus
Introduction of company evolution and trends in business in virtual environment.
Mastering basic architectures and optimized design of chosen e-commerce models.
Successful elaboration of an assignment on time. Public presentation of the assignment.
Business and electronic business.
Models of electronic business.
Modelling of electronic business.
Characteristics of electronic business.
Strategic management in companies and electronic business.
Safety of electronic business.
Planning of electronic business