FP-BDMSEAcad. year: 2022/2023
The emphasis is placed on the practical use of digital marketing instruments and social networking applications within the launch of innovative products to market.The significant aspect is also the application of system-analytical methods leading to a product line innovation and optimization of product and sevice attributes. The main aim is to enhance the competitiveness of a company within the SME business.
Language of instruction
Number of ECTS credits
Mode of study
Learning outcomes of the course unit
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Specification of controlled education, way of implementation and compensation for absences
The course will introduce the tools and applications of digital marketing and social networking in the context of SME business. In addition, the exercises will focus on team projects, the main objective of which will be the use and optimization of digital marketing and social networking tools in the context of a case study. Furthermore, emphasis will be placed on learning system-analytical methods leading to innovations in product lines and the procedures for bringing these innovated products and services to market.
Lectures:Attendance at the lecture is not mandatory.
ExerciseParticipation in the exercises is compulsory. However, it is possible to have 3 unexcused absences. For further absences from the exercises, an electronic excuse slip must be entered into the system.
A portion of the course will be devoted to project consultation and a portion will be given to students for independent teamwork on projects. A maximum of 60 points will be allowed for projects as part of the assessment.
The remaining 40 points can be earned by students in a professional discussion on topics covered during the course.
Recommended optional programme components
Prerequisites and corequisites
Classification of course in study plans
, 3. year of study, winter semester, compulsory
Teacher / Lecturer