Course detail
Global Business Environment
FP-IBgbePAcad. year: 2021/2022
1. The global business environment
2. Key players in global business
3. International trade and investment theories
4. Foreign direct investment
5. Political and legal forces in the international business environment
6. Regional trading blocs
7. The fundamental treaties in the European construction
8. The institutions of the European Union
9. The Single European Market
10. The European Economic and Monetary Union (EMU)
11. Euro currency: Implications for corporate strategies
12. European Business: Competing in the Global Marketplace
13. The relations of the EU with the „rest“ of the world
Language of instruction
Number of ECTS credits
Mode of study
Department
Learning outcomes of the course unit
b) Discus how cross-border flows of goods and capital affect firms’ and nations’ competitive positions
c) Evaluate how EU policies affecting business operations in Europe,
d) Explain the developments of economic integration in Europe
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Zkouška je písemná, maximální počet bodů ze zkoušky je 60 bodů, přičemž student musí získat minimálně 31 bodů. Za účelem celkového hodnocení předmětu se body ze cvičení a ze zkoušky sčítají.
Course curriculum
Work placements
Aims
b) To describe students an international business context, in order to further and understanding of the European business environment
c) To show students the impact of EU policies on the European business environment and on corporate strategies developed in response to these policies.
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
JULIAN, G., KOLARI, J., HISE, J., BIERMAN, L., SMITH, L. M. Introduction to Global Business, 2nd ed. Understanding the International Environment & Global Business Functions. Cengage Learning. 2016. ISBN13 978-13-0550-118-8.
Recommended reading
HUSTED, S., MELVIN, M. International Economics. 8th ed. MHI, 2013. ISBN 978-12-5909-742-3.
Classification of course in study plans