Course detail
International Business
FP-ibPAcad. year: 2021/2022
The course is focused on the area of International business environment and trading. To explain characteristics of international environment and importance of international business; to characterize basic ideas and terminology, main subjects and organisations in international business; to introduce basic trade operations and managing of international business.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Offered to foreign students
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Evaluation of module is based on meeting the following activities and points:
Activities Points
Proposal of the Project 10
Team Project 30
Active Participation in recommended Lectures and Seminars 10
Evaluation of module for ISP is based on meeting the following activities and points:
Activities/Points
Proposal of the Project (PP should be agreed by the lecturer at the beginning of the semester)/10
Project/40
Credit (Minimum 25 points)/50
Exam writing (Minimum 50 points)/100
SUM of the points 150 (Total evaluation sum of activities points /1,5)
Course curriculum
A.The World´s Marketplaces
1. Introduction to International Business (Business Explanation of Module Outline & Course Expectations)
2. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad
3. Global Marketplaces and Business Centres, Legal, Technological, Political Forces and the Role of Culture
B. International Environment
4. International Trade and Investment Theory
5. Formulation of National Policies
6. International Cooperation among Nations
C. Managing International Business
7. Strategies for Analysing and Entering Foreign Markets
8. International Strategic Alliances
9. Exporting, importing and countertra (discussion on exporting as one of the most common mode of entry in international expansion, and popular choice for SMEs internationalisation)
10. Organization Design and Controlling for International Business and Managing Behaviour
D. Managing International Business Operations
11. International Marketing
12. International Operations Management
13. International Human Resource Management
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
RUGMAN, A. M., COLLINSON, S. International Business. 6th Edition, FT Prentice Hall, 2012. ISBN-10: 0-273-76097-1
RUGMAN, A. M, HODGETTS, R. M. International Business. 3rd inter.ed. Prentice Hall. ISBN 0-273-67374
Recommended reading
MORRISON, J. The Global Business Environment: Meeting the Challenges. 3rd edition, Palgrave Macmillan, 2010. ISBN-10: 9780230210257
Elearning
Classification of course in study plans
- Programme MGR-EBF Master's 1 year of study, summer semester, compulsory
- Programme MGR-IBM Master's 1 year of study, summer semester, compulsory
- Programme MGR-UFRP Master's 1 year of study, summer semester, compulsory-optional
- Programme MGR-Z Master's
branch MGR-Z , 1 year of study, summer semester, elective
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
1. Introduction to International Business (Business Explanation of Module Outline & Course Expectations)
2. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad
3. Global Marketplaces and Business Centres, Legal, Technological, Political Forces and the Role of Culture
B. International Environment
4. International Trade and Investment Theory
5. Formulation of National Policies
6. International Cooperation among Nations
C. Managing International Business
7. Strategies for Analysing and Entering Foreign Markets
8. International Strategic Alliances
9. Exporting, importing and countertra (discussion on exporting as one of the most common mode of entry in international expansion, and popular choice for SMEs internationalisation)
10. Organization Design and Controlling for International Business and Managing Behaviour
D. Managing International Business Operations
11. International Marketing
12. International Operations Management
13. International Human Resource Management
Exercise
Teacher / Lecturer
Syllabus
A.The World´s Marketplaces
1. Introduction to International Business (Business Explanation of Module Outline & Course Expectations)
2. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad
3. Global Marketplaces and Business Centres, Legal, Technological, Political Forces and the Role of Culture
B. International Environment
4. International Trade and Investment Theory
5. Formulation of National Policies
6. International Cooperation among Nations
C. Managing International Business
7. Strategies for Analysing and Entering Foreign Markets
8. International Strategic Alliances
9. Exporting, importing and countertra (discussion on exporting as one of the most common mode of entry in international expansion, and popular choice for SMEs internationalisation)
10. Organization Design and Controlling for International Business and Managing Behaviour
D. Managing International Business Operations
11. International Marketing
12. International Operations Management
13. International Human Resource Management
Elearning