English

5

Not applicable.

Of all faculties

a) Displays comprehensive knowledge and understanding of strategic management concepts, strategic thinking and process of strategic management of company in global environment
b) Understanding of a complex of managerial tools, models and techniques to specific needs of strategic management
c) Encourage managerial skills in order to formulate strategy on the base of complex analysis and to set and manage conditions for its implementation
d) Demonstrates expertise in highly specialised conditions, efficiency of realization of implementation of strategy from the view of key stakeholders

This course assumes prior knowledge of management and marketing at the bachelor level.

Not applicable.

The course contains lectures that explain basic principles, problems and methodology of the discipline, and exercises that promote the practical knowledge of the subject presented in the lectures.

The final evaluation is based on total number of points obtained during semester. Evaluated parts: participations at seminars, project preparation and defense, exam (written followed by discussion). Scoring of individual parts is as follows:
Preparation of project and final defense – compulsory part – up to 100 points:
• Evaluation of work on project during semester – up to 50 points. The main evaluated aspects: presentation of partial outputs, elaboration of partial tasks, preparation for consulting meetings and consulting activity.
• Final defense of project – up to 50 points. Final defense is organized as team discussion, team is introduced with lecturer´s feedback. Students has to demonstrate knowledge of project, knowledge of problem being solved at project, as well as knowledge of relevant theory. Students have to answer as well theoretical question related to topic of project during defense.
Written exam with discussion – optional part.
The first part of exam is a test 10 closed up questions (ABCDE, 20 minutes). Only one answer is correct in the first part. Correct answer is +1 point, wrong answer is -1 point, and no answer is 0. No materials are allowed for this part. The second part consists 2 open questions (60 minutes). Maximum score for each open question is 20 points. Open question part of exam is “open book”.
Project info
Project is solved in teams (3-8 members). Project can be analytical or applied, for detailed specification projects see e-learning. Project assignment and team has to be specified until 6th week of semester. At least one consulting meeting focused on project assignment has to be realized and it has to be approved. Final defense will be realized in first two weeks of exam period. One defense takes between 60 and 90 minutes. Whole team has to participate in the final defense. Team member who misses the defense has to come in individual term. The final project has to be sent at latest one week before the defense. Use pdf form for the sent project and use surname of team leader in the name of the file. Team is evaluated as group, individual members has to answer questions and will be used for individual compensation if their evaluation. Final evaluation will consist as well student’s evaluation – all members will evaluate each other. This student evaluation can reduce points of members who did not cooperate properly. Table for student’s evaluation will be introduced in e-learning.
Penalty: absence from the lessons marked as compulsory: -5 points per every absence
The final mark is defined by the final score – sum of points from seminars, project, defense and potential penalty. In the case of insufficient results students can use retake. Minimum score is 50, ECTS principles are used.

1. Process of strategic management
2. Definition of business objectives, three levels of strategy, strategic business units
3. Structure of business environment, analysis of general and industrial environment
4. Competitiveness and competitive environment, competitive space
5. Analysis of internal factors - functional approach
6. Resource based analysis, competitive advantage, fundamental competence
7. Strategy formulation, generic strategies, value chain
8. Diversification, restructuring
9. Megers, acquisition, join-venture and the cooperation of companies, strategy of internationalization
10. Factors which influence the choice of strategy, methods of selection
11. Implementation and evaluation of the strategy
12. Strategic leadership, organizational apsects, realization of the strategy
13. Alternative approaches to formulating the strategy, specifics of the strategic management of a various types of organizations

Not applicable.

a) To introduce to many generally used concepts and ideas of strategic management process and principals of strategic thinking
b) To train the students’ ability to use analytical tools for strategic analysis of external and internal factors.
c) To equip the student with a detailed knowledge of method of formulation of strategy based on hierarchical strategy structure - corporate, business, functional and horizontal strategy.
d) To develop management skills methods of selection, realization and evaluation of strategy.

Attendance at lectures and seminars is required and controlled as well as studying of basic literature. The attendance at the presentation and defence of project is compulsory.

Not applicable.

Not applicable.

KEŘKOVSKÝ, M. - VYKYPĚL, O. Strategické řízení - teorie pro praxi. 1. vyd, Praha: C.H.Beck, 2002. 172 s. ISBN 80-7179-578-X.
ZICH, R. Koncepce úspěchuschopnosti Konkurenceschopnost - vítězství, nebo účast v soutěži?. Brno: Akademické nakladatelství CERM, 2012. 125 s. ISBN: 978-80-7204-818- 2.
COLLIS, D.J. - MONTGOMERY, C.A. Corporate strategy - Resources and the Scope of the Firm.1st ed. McGraw-Hill, 1997. 764 p. ISBN 0-256-17894-1.
HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307
PORTER, MICHAEL E. Competitive Strategy. First Free Press Export Edition: Free Press 2004. 396p. ISBN: 0-7432-6088-0.

GRANT, R.M. Contemporary strategic analysis. 6th ed. Blackwell Publishing, 2008. 482 p. ISBN 978-1-4051-6309-5.
KOTLER, P. Matrketing Management. 10. vyd. Praha: Grada Publishing, 2001. 720 s. ISBN 80-247-0016-6.
MALLYA, T. Základy strategického řízení a rozhodování. 1.vyd., Praha: Grada Publishing, a.s.,2007. 246 s. ISBN 978-80-247-1911-5.
MINTZBERG - QUINN - GHOSHAL The Strategic Management Process. Revised European Edition. Prentice Hall Europe 1998, 1036 p. ISBN 0-13-675984-X.
PORTER, MICHAEL E. Competitive Advantage. First Free Press Export Edition: Free Press 2004.557 s. ISBN: 0-7432-6087-2.

13 hours, compulsory