Course detail

Social Life, Rhetorics and Business Ethics

FP-ssepPAcad. year: 2017/2018

Předmět představuje studentům současný etický koncept relevantní v byznyse. Rozvíjí jejich schopnosti definovat problém, analyzovat, řešit a rozhodovat z hlediska etické a sociální perspektivy. Studenti se seznámí s moderními nástroji kultivace podnikatelské etiky a jejich využitím v koždodenním pracovním prostředí. Důraz je kladený na komplexní pojetí etického řízení ve firmě.

Learning outcomes of the course unit

Students will be made familiar with the modern attitude to doing business taking into account the social and ethical aspects.
They will master basic skills necessary for solving ethical dilemmas.
They will be able to participate in creation and application of tools intended for improving the business ethics in a company or institution.
Students will be able to speak in front of an audience and will be familiar with the rules of etiquette.


The knowledge of doing business – types of business companies, tools of management, theory of behaviour of company, theory of behaviour of customers, international business manners.


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

PUTNOVÁ,A.: Sociální odpovědnost a etika podnikání. Skriptum pro KS FP VUT v Brně, str.57. 2004, ISBN 8021417841 (CS)
PUTNOVÁ,A., SEKNIČKA ,P.: Etické řízení ve firmě, Grada, Praha 2007, 168 str. ISBN 978 80247 162 3 (CS)
KOHOUT, J.: Rétorika, Praha 1995, 159 str. ISBN 80-85943-54-9 (CS)
ČERNOHORSKÁ, L.; PUTNOVÁ, A. Společenská odpovědnost firem a jak ji měřit?. 1. 1. Brno: CERM, 2012. 130 s. ISBN: 978-80-7204-806- 9. (CS)
ROLNÝ,I.: Etika a podniková strategie. Nakladatelství Albert Boskovice, 1998, 128 str. ISBN.:80-85834-53-7 (CS)
SEKNIČKA, P.; PUTNOVÁ, A. Etika v podnikání a hodnoty trhu. Expert. Expert. Praha: Grada, 2016. 200 s. ISBN: 978-80-247-5545- 8. (CS)
SAMPSNOVÁ,E.: Jak si vytvořit působivý image. Praha 1996, 135str., ISBN 80-85943-08-5 (CS)
SEN,A.: Etika a ekonomie. Nakladatelství Vyšehrad 1999,120st. ISBN 98070215496 (CS)
STEINMANN,H.:,LOHR,A.,Základy podnikové etiky, Praha:Victoria Publishig, 133str., ISBN 80-85865-56-4, 1995 (CS)

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

Course-unit credit requirements:
Student has to demonstrate his/her ability to apply the theoretical knowledge in practice.
1. Fulfilling the assignment and submitting written reports of required content and form. 10 %
2. Passing the test. 90 %

Language of instruction


Work placements

Not applicable.


The objective of the course is to introduce an ethical and social dimensions of business. Globalisation of economy brings new challenges, which the coming generation should be able to solve using the knowledge of the contemporary theory.
Case studies which are a part of exercises should help students to solve ethical dilemmas.
The knowledge of rhetoric and social interaction is the competitive advantage of the graduates in the labor market.

Specification of controlled education, way of implementation and compensation for absences

Students have to present their reports in front of other students in seminars.

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-UFRP , 1. year of study, summer semester, 4 credits, elective
    branch MGR-ŘEP , 1. year of study, summer semester, 4 credits, compulsory-optional
    branch MGR-PFO , 1. year of study, summer semester, 4 credits, elective

Type of course unit



13 hours, optionally

Teacher / Lecturer


13 hours, compulsory

Teacher / Lecturer