Course detail
International Business Research Methods and Team Consultancy Project
FP-EibrmPAcad. year: 2014/2015
a) Research in business - scientific thinking, research process, proposing research.
b) Scheduling research, pitfalls and critical spots of research.
c) State of scientific knowledge, state of the outer environment and situation of the company.
d) Sources and collection of data in secondary research.
e) Methods of data collection in primary research.
f) Research presentation - presenting and defending the assignment on the selected topic.
g) Creating a consulting team, learning a company's specific task and meeting company staff.
h) Actual analytical activity within the company (obtaining information and gaining knowledge in the selected area)
i) Bringing up specific scenarios proposing approach to the assigned project, consulting the tutor, selection of the most suitable approach scenarios
j) Producing the so-called Final Report on the specific consulting project, which will be presented to company management
k) Public presentation of the specific results of team consultation and subsequent discussion with the company management, the tutor, the module students and the module leader, and if appropriate, a modification of the written output from the team consultation in the company.
Language of instruction
Number of ECTS credits
Mode of study
Department
Learning outcomes of the course unit
b) Schedule and plan research and set pitfalls and critical spots of their research.
c) Define the state of scientific knowledge, describe the state of the outer environment and situation of the company.
d) Define sources of data and data collection method for secondary research.
e) Select a data selection method for primary research.
f) Present and defend results of their research for the dissertation.
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
b) Scheduling research, pitfalls and critical spots of research.
c) State of scientific knowledge, state of the outer environment and situation of the company.
d) Sources and collection of data in secondary research.
e) Methods of data collection in primary research.
f) Research presentation - presenting and defending the assignment on the selected topic.
g) Creating a consulting team, learning a company's specific task and meeting company staff.
h) Actual analytical activity within the company (obtaining information and gaining knowledge in the selected area)
i) Bringing up specific scenarios proposing approach to the assigned project, consulting the tutor, selection of the most suitable approach scenarios
j) Producing the so-called Final Report on the specific consulting project, which will be presented to company management
k) Public presentation of the specific results of team consultation and subsequent discussion with the company management, the tutor, the module students and the module leader, and if appropriate, a modification of the written output from the team consultation in the company.
Work placements
Aims
b) Teach the students to identify the state of scientific knowledge, define benefits for science, practice and the company and how to select a dissertation theme based on these findings.
c) Describe methods of primary and secondary research. Show methods of quantitative and qualitative investigation.
d) Using the method of presenting and defending individually completed work, assess the stage of managing and completing of business and managerial research leading to successful completion of a dissertation.
e) To give the students an opportunity to apply the theoretical knowledge gained from the previous modules in corporate practice.
f) To develop teamwork capacity in the implementation of a specific company project.
g) Gain experience and develop consulting and project skills in a specific chosen issue from the area of strategic management (an existing change or a proposal for a specific new functional strategy of a company).
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Cooper, D., R. and Emory, C., W.: Business Research Methods. 5th ed. London: IRWIN, 1995 (EN)
Korab, V.: Managing and Conducting Business research. BBS, 2003, Learning. Package (EN)
Pavlica, K. a kol.: Sociální výzkum, podnik a management. Ekopress Praha, 2000 (CS)
Rud, O., P.: Data Mining. Computer Press. Praha, 2001 (CS)
Saunders, M., Lewis, P. & Thornhill, A.,: Research Methods for Business Students. 3rd ed. Prentice Hall, 2003 (EN)
Surynek, A., Komárková, R., Kašparová.: Základy sociologického výzkumu. Management Press. Praha.2001 (CS)
Wonnacot, T., H. and Wonnacot, R., J.: Statistika pro obchod a hospodářství. Victoria Publishing Praha, 1996 (CS)
Recommended reading
Classification of course in study plans
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
b) Scheduling research, pitfalls and critical spots of research.
c) State of scientific knowledge, state of the outer environment and situation of the company.
d) Sources and collection of data in secondary research.
e) Methods of data collection in primary research.
f) Research presentation - presenting and defending the assignment on the selected topic.
g) Creating a consulting team, learning a company's specific task and meeting company staff.
h) Actual analytical activity within the company (obtaining information and gaining knowledge in the selected area)
i) Bringing up specific scenarios proposing approach to the assigned project, consulting the tutor, selection of the most suitable approach scenarios
j) Producing the so-called Final Report on the specific consulting project, which will be presented to company management
k) Public presentation of the specific results of team consultation and subsequent discussion with the company management, the tutor, the module students and the module leader, and if appropriate, a modification of the written output from the team consultation in the company.