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MRÁČEK, P.; VOLŠA, L.
Original Title
Professionalism and Customer Satisfaction
English Title
Type
Paper in proceedings (conference paper)
Original Abstract
The article solves two temporary themes. First of all it deals with the problem of professionalism and explains this term in detail. It describes separate criteria in the appraisal of professionalism; for example: skills, quality, experience, reliability, honesty, morality and a personal customer approach. Using and complying with these criteria in practice supports and satisfies customer orientation. This article also focuses on customer satisfaction. At the conclusion of the paper, the contemporary situation in the sphere of customer satisfaction is evaluated with results which suggest that the firm and its employees behave professionally to customers.
English abstract
Keywords
professionalism, customer satisfaction
Key words in English
Authors
Released
26.05.2006
Publisher
Vysoké učení technické v Brně, Fakulta podnikatelská
Location
Brno
ISBN
80-7204-454-0
Book
MANAGEMENT, ECONOMICS AND BUSINESS DEVELOPMENT IN THE NEW EUROPEAN CONDITIONS. (International Scientific Conference.)
Pages count
7
BibTex
@inproceedings{BUT19073, author="Pavel {Mráček} and Lukáš {Volša}", title="Professionalism and Customer Satisfaction", booktitle="MANAGEMENT, ECONOMICS AND BUSINESS DEVELOPMENT IN THE NEW EUROPEAN CONDITIONS. (International Scientific Conference.)", year="2006", pages="7", publisher="Vysoké učení technické v Brně, Fakulta podnikatelská", address="Brno", isbn="80-7204-454-0" }