Publication detail

Differences in stakeholder expectations of interest in service offerings during COVID-19 in electrical engineering companies

BUMBEROVÁ, V. KAŇOVSKÁ, L.

Original Title

Differences in stakeholder expectations of interest in service offerings during COVID-19 in electrical engineering companies

Type

conference paper

Language

English

Original Abstract

Research background: One of the options for maintaining a market position may be an emphasis on accompanying services, including smart services which, thanks to the limitations of COVID-19, could significantly alleviate the situation. However, in view of the evolving market situation, there is a general decline in the development of demand for standard products, as well as innovation and the cessation of investment in development projects. Nevertheless, there are companies that believe in renewal and increased interest in smart services from both management, customers and competitors. Purpose of the article: The purpose of this paper is to find out the differences in stakeholders’ expectations of interest in the service offering during COVID-19 in electrical engineering companies and whether these differences, if any, are significant in terms of size, market orientation, and industry focus. Methods: This paper draws on a conjunctural research approach via a quantitative survey collected in electrical engineering companies during the coronavirus pandemic. Findings and value added: The survey shows that expected results according to the CZ-NACE classification and size category does not prove the significance of the differences. Pessimism in the offering of complex solutions and smart services is generally lower compared to other categories. In terms of market orientation, there is no optimism about the increase in demand from final consumers, although it is different in the case of distributors. The company whose partners are intermediaries expect increased interest from customers, but they cannot determine the estimate of the steps taken by the competition, especially in the area of offering complex solutions. Increased interest in focusing on the B2B market is expected by companies, especially in the area of smart services on offer by competitors, but they do not expect a sharp increase from customers.

Keywords

COVID-19, electrical engineering companies, service offering, smart services, Czechia

Authors

BUMBEROVÁ, V.; KAŇOVSKÁ, L.

Released

15. 2. 2023

Publisher

University of Žilina

Location

Žilina

ISBN

978-80-8154-332-6

Book

GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES 22th International Scientific Conference

Pages from

610

Pages to

619

Pages count

10

URL

https://globalizacia.com/wp-content/uploads/2023/02/Globalizacia_2022.pdf

BibTex

@inproceedings{BUT182876,
  author="Veronika {Bumberová} and Lucie {Kaňovská}",
  title="Differences in stakeholder expectations of interest in service offerings during COVID-19 in electrical engineering companies",
  booktitle="GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES
22th International Scientific Conference",
  year="2023",
  pages="610--619",
  publisher="University of Žilina",
  address="Žilina",
  isbn="978-80-8154-332-6",
  url="https://globalizacia.com/wp-content/uploads/2023/02/Globalizacia_2022.pdf"
}