Publication result detail

The choice and intensity of marketing activities use in relation to company size. In International Conference

ŠIMBEROVÁ, I.; SYCHROVÁ, L.; ŠMAKALOVÁ, P.; MILICHOVSKÝ, F.

Original Title

The choice and intensity of marketing activities use in relation to company size. In International Conference

English Title

The choice and intensity of marketing activities use in relation to company size. In International Conference

Type

Paper in proceedings (conference paper)

Original Abstract

Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities.

English abstract

Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities.

Keywords

Marketing management, marketing activities, business size, business activities, competitiveness

Key words in English

Marketing management, marketing activities, business size, business activities, competitiveness

Authors

ŠIMBEROVÁ, I.; SYCHROVÁ, L.; ŠMAKALOVÁ, P.; MILICHOVSKÝ, F.

RIV year

2013

Released

22.09.2012

Publisher

CERM

Location

Brno, Česká republika

ISBN

978-80-214-4581-9

Book

Trends in economics and management for the 21st century (id 20445)

Edition

2012

Pages from

1

Pages to

11

Pages count

11

BibTex

@inproceedings{BUT97133,
  author="Iveta {Šimberová} and Lucie {Jedličková} and Petra {Šmakalová} and František {Milichovský}",
  title="The choice and intensity of marketing activities use in relation to company size. In International Conference",
  booktitle="Trends in economics and management for the 21st century (id 20445)",
  year="2012",
  series="2012",
  number="1",
  pages="1--11",
  publisher="CERM",
  address="Brno, Česká republika",
  isbn="978-80-214-4581-9"
}