House of Innovattion - Holistic Diagnostic Approach to Practises in Innovation Management

journal article - other

English

Increasing global competition, product life cycle stealing, new scientific findings and demanding customers represent challenges for innovation management. There is no strength as essential as an ability of differentiation by excellent products or services at attractive markets in long-term period. Innovation provides sustainable market success. Therefore, it is one of the key strategic success factors. The purpose of this paper is to present and discuss knowledge and findings of original primary research into South-Moravian companies within two research projects of Internal Grant Agency Faculty of Business and Management Brno University of Technology, which have been conducted in 2009 and 2010. The research projects have been focused on innovation management and its assessment. Author proved with help of questionnaire survey that in many companies an unsuitable model of innovation process management is employed. There is no clearly defined problem description, innovation project management, coordination of activities, communication or cooperation. Vague objectives cause changes in the stages of the innovation process, missed deadlines and increased costs. This finding is not affirmative for our business environment. Therefore, the paper presents solution of this problem which is seen in holistic approach to innovation management developed by A.T. Kearney and called House of Innovation.

Innovation, management, assessment, value

ŽIŽLAVSKÝ, O.

2011

30. 6. 2011

Magnanimitas

Hradec Králové

1804-7890

AD Alta

1

1

Czech Republic

79

83

128