Publication detail

WINE MARKETING: THE CASE OF MICRO AND SMALL WINE COMPANIES IN THE CZECH REPUBLIC

MURÍNOVÁ, A.

Original Title

WINE MARKETING: THE CASE OF MICRO AND SMALL WINE COMPANIES IN THE CZECH REPUBLIC

Type

conference paper

Language

English

Original Abstract

Wine marketing is one of the main reasons of survival and development of micro and small wine companies, that have own rules and advantages which allow to stay in that upcoming craft. Micro and small companies is a major part of wine business in the Czech Republic. The purpose is to understand the specifics of wine marketing perception and find out which marketing tools most affect the success of the wine company within the framework of case study.

Keywords

wine marketing, marketing tools, micro and small business, family business

Authors

MURÍNOVÁ, A.

Released

27. 6. 2017

Publisher

Oeconomica Publishing House

Location

Náměstí W. Churchilla 4, 130 67 Praha 3, Czech Republic

ISBN

978-80-245-2216-6

Book

Proceedings of the 5th International Conference Innovation Management, Entrepreneurship and Sustainability (IMES 2017)

Edition

5

Pages from

641

Pages to

653

Pages count

1182

URL

http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf

BibTex

@inproceedings{BUT136301,
  author="Anastasia {Murínová}",
  title="WINE MARKETING: THE CASE OF MICRO AND SMALL WINE COMPANIES IN THE CZECH REPUBLIC",
  booktitle="Proceedings of the 5th International Conference Innovation Management, Entrepreneurship and Sustainability (IMES 2017)",
  year="2017",
  series="5",
  pages="641--653",
  publisher="Oeconomica Publishing House",
  address="Náměstí W. Churchilla 4, 130 67 Praha 3, Czech Republic",
  doi="10.18267/pr.2017.svo.2216.6",
  isbn="978-80-245-2216-6",
  url="http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf"
}