Detail publikace

Co-creation in the Image Development in Car Industry: Possibilities and Limits

MRÁČEK, P. VESELÁ, J. ZICH, R.

Originální název

Co-creation in the Image Development in Car Industry: Possibilities and Limits

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.

Klíčová slova

Image, competitive environment, co-creation, advantage, competitiveness

Autoři

MRÁČEK, P.; VESELÁ, J.; ZICH, R.

Rok RIV

2012

Vydáno

30. 12. 2012

Nakladatel

CERM

Místo

Brno

ISSN

1802-8527

Periodikum

TRENDY EKONOMIKY A MANAGEMENTU

Ročník

6

Číslo

12

Stát

Česká republika

Strany od

114

Strany do

127

Strany počet

136

BibTex

@article{BUT96691,
  author="Pavel {Mráček} and Jitka {Veselá} and Robert {Zich}",
  title="Co-creation in the Image Development in Car Industry: Possibilities and Limits",
  journal="TRENDY EKONOMIKY A MANAGEMENTU",
  year="2012",
  volume="6",
  number="12",
  pages="114--127",
  issn="1802-8527"
}