Detail publikace

Dynamic Model of New Product Launch Impact on Stock Market Participants

NOVOTNÁ, V. ŠKAPA, S.

Originální název

Dynamic Model of New Product Launch Impact on Stock Market Participants

Typ

článek v časopise ve Web of Science, Jimp

Jazyk

angličtina

Originální abstrakt

The instant access to global information and just as fast responses to the information result in very fast development of communication possibilities and information spreading. The paper addresses spreading information about a new product in a way similar to the principle of virus spreading in epidemiology. We will introduce a mathematical model of signal spreading about a new product in the stock market environment, considering the time delay and inspired by the virus dynamics theory. The mathematical model has been set up from the point of view of the investors´ behaviour and analysed in terms of the time delay influence. The situations demonstrated confirm that the signal of the newly introduced product will have an effect on the stock market behaviour over a certain period but in the long-term perspective its influence disappears. The model solvability is analysed and the solution is demonstrated on a particular example

Klíčová slova

virus dynamics, dynamic modelling, new product launch, investment, time delay

Autoři

NOVOTNÁ, V.; ŠKAPA, S.

Vydáno

1. 11. 2018

Místo

Bucharest

ISSN

2286-1440

Periodikum

INTERNATIONAL MANAGEMENT CONFERENCE

Ročník

1

Číslo

1

Stát

Rumunsko

Strany od

396

Strany do

405

Strany počet

10

URL

http://conferinta.management.ase.ro/archives/2018/pdf/3_2.pdf

BibTex

@article{BUT169842,
  author="Veronika {Novotná} and Stanislav {Škapa}",
  title="Dynamic Model of New Product Launch Impact on Stock Market Participants",
  journal="INTERNATIONAL MANAGEMENT CONFERENCE",
  year="2018",
  volume="1",
  number="1",
  pages="396--405",
  issn="2286-1440",
  url="http://conferinta.management.ase.ro/archives/2018/pdf/3_2.pdf"
}