Detail publikace

THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

Ginevicius, R Diskiene, J Suhajda, K

Originální název

THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

Typ

článek v časopise ve Web of Science, Jimp

Jazyk

angličtina

Originální abstrakt

Companies' diversification is analyzed in various aspects. It is generally recognized, that, as adaptation to market strategy, which can be both very successful and very unsuccessful, this phenomenon is controversial. There is a practical and scientific problem - to highlight and analyze conditions for successful diversification activity. One of the condition is market situation. The economic crisis has shown that companies which did not assess eventual key changes in market, went to bankrupt, i.e. the ones, which did not provide an alternative for products which are sensitive to shrinking market. It follows, that it is reasonable to examine diversifications dependence on market situation, i.e. to examine influence of developing, shrinking and stable markets to it.

Klíčová slova

diversification; strategy; market situation; company activity; construction sector

Autoři

Ginevicius, R ; Diskiene, J ; Suhajda, K

Rok RIV

2014

Vydáno

12. 5. 2014

Místo

Vilnius, Lithuania

ISSN

2029-4441

Periodikum

Business and Management

Číslo

bm.2014.006

Stát

Litevská republika

Strany od

35

Strany do

42

Strany počet

500

URL

https://sfxeu07.hosted.exlibrisgroup.com/sfxbut?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&rft.atitle=THE+INFLUENCE+OF+MARKET+SITUATION+ON+DIVERSIFICATION+STRATEGY+OF+COMPANIES%27+ACTIVITY&rft.aufirst=Romualdas&rft.aulast=Ginevicius&rft.date=2014&rft_id=info:doi/10.3846%2Fbm.2014.006&rft.epage=42&rft.genre=proceeding&rft.issn=2029-4441&rft.jtitle=8TH+INTERNATIONAL+SCIENTIFIC+CONFERENCE+BUSINESS+AND+MANAGEMENT+2014&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.pages=35-42&rfr_id=info:sid/webofsc

BibTex

@article{BUT120176,
  author="Ginevicius, R and Diskiene, J and Suhajda, K",
  title="THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY",
  journal="Business and Management",
  year="2014",
  number="bm.2014.006",
  pages="35--42",
  doi="10.3846/bm.2014.006",
  issn="2029-4441",
  url="https://sfxeu07.hosted.exlibrisgroup.com/sfxbut?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&rft.atitle=THE+INFLUENCE+OF+MARKET+SITUATION+ON+DIVERSIFICATION+STRATEGY+OF+COMPANIES%27+ACTIVITY&rft.aufirst=Romualdas&rft.aulast=Ginevicius&rft.date=2014&rft_id=info:doi/10.3846%2Fbm.2014.006&rft.epage=42&rft.genre=proceeding&rft.issn=2029-4441&rft.jtitle=8TH+INTERNATIONAL+SCIENTIFIC+CONFERENCE+BUSINESS+AND+MANAGEMENT+2014&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.pages=35-42&rfr_id=info:sid/webofsc"
}