Detail publikace

Stakeholders of Universities

SCHÜLLER, D.

Originální název

Stakeholders of Universities

Anglický název

Stakeholders of Universities

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

čeština

Originální abstrakt

The purpose of this paper is to introduce the theoretical framework of the stakeholder approach in higher education. The further aim is to identify the main stakeholders of public universities n the Czech Republic. This paper is based on qualitative research and the results are summarised and elaborated on in written and tabular form.

Anglický abstrakt

The purpose of this paper is to introduce the theoretical framework of the stakeholder approach in higher education. The further aim is to identify the main stakeholders of public universities n the Czech Republic. This paper is based on qualitative research and the results are summarised and elaborated on in written and tabular form.

Klíčová slova

Stakeholders, Public Universities, Czech Republic, Marketing Communication

Klíčová slova v angličtině

Stakeholders, Public Universities, Czech Republic, Marketing Communication

Autoři

SCHÜLLER, D.

Rok RIV

2011

Vydáno

27. 5. 2011

Nakladatel

Brno University of Technology, Faculty of Business and Management

Místo

Brno, Czech Republic

ISBN

978-80-214-4257-3

Kniha

International Scientific PH.D. and Post Docs Conference

Strany od

34

Strany do

39

Strany počet

5

BibTex

@inproceedings{BUT88614,
  author="David {Schüller}",
  title="Stakeholders of Universities",
  booktitle="International Scientific PH.D. and Post Docs Conference",
  year="2011",
  pages="34--39",
  publisher="Brno University of Technology, Faculty of Business and Management",
  address="Brno, Czech Republic",
  isbn="978-80-214-4257-3"
}