Detail publikačního výsledku

ANALYZING CONSUMER BEHAVIOR USING NEURAL NETWORKS AND GRAMMATICAL EVOLUTION

ĎURČANSKÝ, A.; STANĚK, K.; JEŽEK, M.; ŠŤASTNÝ, J.

Originální název

ANALYZING CONSUMER BEHAVIOR USING NEURAL NETWORKS AND GRAMMATICAL EVOLUTION

Anglický název

ANALYZING CONSUMER BEHAVIOR USING NEURAL NETWORKS AND GRAMMATICAL EVOLUTION

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

In this contribution, we will present an approach to the automatic classification of customers based on their behaviour in the food market. The analysis is based on the data from a survey on meat product consumption in the Czech Republic. Classifiers were created to categorize customers into classes according to their habits of purchasing meat products, dividing the customers with respect to such characteristics as age or education. To accomplish this task some selected types of artificial neural networks (Multi-Layer Perceptron Neural Network, Kohonen Neural Network) were trained and also an approach based on grammatical evolution was used. These classifiers were compared with regard to their abilities to perform the given task. Also, the survey data pre-processing is described.

Anglický abstrakt

In this contribution, we will present an approach to the automatic classification of customers based on their behaviour in the food market. The analysis is based on the data from a survey on meat product consumption in the Czech Republic. Classifiers were created to categorize customers into classes according to their habits of purchasing meat products, dividing the customers with respect to such characteristics as age or education. To accomplish this task some selected types of artificial neural networks (Multi-Layer Perceptron Neural Network, Kohonen Neural Network) were trained and also an approach based on grammatical evolution was used. These classifiers were compared with regard to their abilities to perform the given task. Also, the survey data pre-processing is described.

Klíčová slova

Consumer’s Behaviour, survey analysis, classification, grammatical evolution, neural networks

Klíčová slova v angličtině

Consumer’s Behaviour, survey analysis, classification, grammatical evolution, neural networks

Autoři

ĎURČANSKÝ, A.; STANĚK, K.; JEŽEK, M.; ŠŤASTNÝ, J.

Rok RIV

2026

Vydáno

27.03.2025

ISBN

978-80-7701-047-4

Kniha

ECONOMIC COMPETITIVENESS AND SUSTAINABILITY 2025

Strany od

51

Strany do

59

Strany počet

9

URL

https://doi.mendelu.cz/pdfs/doi/9900/10/1400.pdf

BibTex

@inproceedings{BUT198812,
  author="Aleš {Ďurčanský} and Kamil {Staněk} and Michal {Ježek} and Jiří {Šťastný}",
  title="ANALYZING CONSUMER BEHAVIOR USING NEURAL NETWORKS AND GRAMMATICAL EVOLUTION",
  booktitle="ECONOMIC COMPETITIVENESS AND SUSTAINABILITY 2025",
  year="2025",
  pages="51--59",
  doi="10.11118/978-80-7701-047-4-0051",
  isbn="978-80-7701-047-4",
  url="https://doi.mendelu.cz/pdfs/doi/9900/10/1400.pdf"
}