Detail publikace

Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres

SCHÜLLER, D. PEKÁREK, J.

Originální název

Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

At present, enterprises are forced to serve their customers as quickly as possible if they want to succeed on turbulent global markets. Enterprises are looking for regions with high-quality infrastructure where they can establish new logistics centres that enable enterprises to serve their customers quickly. This paper focuses on the segmentation of the European Union market for enterprises that are willing to set up logistics centres in order to be able to distribute products fluently and more quickly to their customers in Europe. An agglomerative hierarchical clustering algorithm was used and Ward’s criterion applied for the purposes of market segmentation. A Logistic Performance Index and the indicator Dealing with Construction Permits were used as two relevant dimensions reflecting the market attractiveness of identified clusters. Based on the given statistical output, fundamental marketing concepts were formulated for each cluster composed of EU countries with similar characteristics.

Klíčová slova

market attractiveness, EU countries, logistic performance index, construction permit procedure, logistics centres

Autoři

SCHÜLLER, D.; PEKÁREK, J.

Vydáno

1. 11. 2016

Nakladatel

Vysoká škola ekonomická v Praze

Místo

Praha

ISSN

0572-3043

Periodikum

Vědecký sborník

Ročník

24

Číslo

05/2016

Stát

Česká republika

Strany od

3

Strany do

13

Strany počet

11

URL

https://www.vse.cz/polek/download.php?lang=cz&jnl=aop&pdf=554.pdf

BibTex

@article{BUT129505,
  author="David {Schüller} and Jan {Pekárek}",
  title="Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres",
  journal="Vědecký sborník",
  year="2016",
  volume="24",
  number="05/2016",
  pages="3--13",
  doi="10.18267/j.aop.554",
  issn="0572-3043",
  url="https://www.vse.cz/polek/download.php?lang=cz&jnl=aop&pdf=554.pdf"
}