Publication result detail

Simulation of Dessemination of Marketing Information

DOSTÁL, P.

Original Title

Simulation of Dessemination of Marketing Information

English Title

Simulation of Dessemination of Marketing Information

Type

Paper in proceedings (conference paper)

Original Abstract

The article deals with the use of theory of potential source as an analogy to the dissemination of marketing information.

English abstract

The article deals with the use of theory of potential source as an analogy to the dissemination of marketing information.

Keywords

simulationa; dessimination, marketing Information

Key words in English

simulationa; dessimination, marketing Information

Authors

DOSTÁL, P.

RIV year

2018

Released

08.11.2017

Publisher

the University of Chemistry and Technology

Location

Praha

ISBN

978-80-7592-002-7

Book

Sborník příspěvků 24.ročníku konference

ISBN

2336-1662

Periodical

National Library of Technology

State

Czech Republic

Pages from

13

Pages to

14

Pages count

2

BibTex

@inproceedings{BUT141232,
  author="Petr {Dostál}",
  title="Simulation of Dessemination of Marketing Information",
  booktitle="Sborník příspěvků 24.ročníku konference",
  year="2017",
  journal="National Library of Technology",
  number="1",
  pages="13--14",
  publisher="the University of Chemistry and Technology",
  address="Praha",
  isbn="978-80-7592-002-7",
  issn="2336-1662"
}