Publication detail

MEASUREMENT OF MARKETING EFFECTIVENESS

SOLČANSKÝ, M. ŠIMBEROVÁ, I.

Original Title

MEASUREMENT OF MARKETING EFFECTIVENESS

English Title

MEASUREMENT OF MARKETING EFFECTIVENESS

Type

journal article - other

Language

en

Original Abstract

In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing effectiveness and suggests benefits.

English abstract

In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing effectiveness and suggests benefits.

Keywords

marketing, effectiveness, measurement of marketing, Activity Based Costing, ROMI

RIV year

2010

Released

22.04.2010

Location

Riga

ISBN

1822-6515

Periodical

Economics and management-2007

Year of study

15

Number

15

State

LT

Pages from

1

Pages to

5

Pages count

5

Documents

BibTex


@article{BUT50018,
  author="Marek {Solčanský} and Iveta {Šimberová}",
  title="MEASUREMENT OF MARKETING EFFECTIVENESS",
  annote="In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing  effectiveness and suggests benefits.",
  chapter="50018",
  journal="Economics and management",
  number="15",
  volume="15",
  year="2010",
  month="april",
  pages="1--5",
  type="journal article - other"
}