Publication result detail

ANALYZING CONSUMER BEHAVIOR USING NEURAL NETWORKS AND GRAMMATICAL EVOLUTION

ĎURČANSKÝ, A.; STANĚK, K.; JEŽEK, M.; ŠŤASTNÝ, J.

Original Title

ANALYZING CONSUMER BEHAVIOR USING NEURAL NETWORKS AND GRAMMATICAL EVOLUTION

English Title

ANALYZING CONSUMER BEHAVIOR USING NEURAL NETWORKS AND GRAMMATICAL EVOLUTION

Type

Paper in proceedings (conference paper)

Original Abstract

In this contribution, we will present an approach to the automatic classification of customers based on their behaviour in the food market. The analysis is based on the data from a survey on meat product consumption in the Czech Republic. Classifiers were created to categorize customers into classes according to their habits of purchasing meat products, dividing the customers with respect to such characteristics as age or education. To accomplish this task some selected types of artificial neural networks (Multi-Layer Perceptron Neural Network, Kohonen Neural Network) were trained and also an approach based on grammatical evolution was used. These classifiers were compared with regard to their abilities to perform the given task. Also, the survey data pre-processing is described.

English abstract

In this contribution, we will present an approach to the automatic classification of customers based on their behaviour in the food market. The analysis is based on the data from a survey on meat product consumption in the Czech Republic. Classifiers were created to categorize customers into classes according to their habits of purchasing meat products, dividing the customers with respect to such characteristics as age or education. To accomplish this task some selected types of artificial neural networks (Multi-Layer Perceptron Neural Network, Kohonen Neural Network) were trained and also an approach based on grammatical evolution was used. These classifiers were compared with regard to their abilities to perform the given task. Also, the survey data pre-processing is described.

Keywords

Consumer’s Behaviour, survey analysis, classification, grammatical evolution, neural networks

Key words in English

Consumer’s Behaviour, survey analysis, classification, grammatical evolution, neural networks

Authors

ĎURČANSKÝ, A.; STANĚK, K.; JEŽEK, M.; ŠŤASTNÝ, J.

RIV year

2026

Released

27.03.2025

ISBN

978-80-7701-047-4

Book

ECONOMIC COMPETITIVENESS AND SUSTAINABILITY 2025

Pages from

51

Pages to

59

Pages count

9

URL

https://doi.mendelu.cz/pdfs/doi/9900/10/1400.pdf

BibTex

@inproceedings{BUT198812,
  author="Aleš {Ďurčanský} and Kamil {Staněk} and Michal {Ježek} and Jiří {Šťastný}",
  title="ANALYZING CONSUMER BEHAVIOR USING NEURAL NETWORKS AND GRAMMATICAL EVOLUTION",
  booktitle="ECONOMIC COMPETITIVENESS AND SUSTAINABILITY 2025",
  year="2025",
  pages="51--59",
  doi="10.11118/978-80-7701-047-4-0051",
  isbn="978-80-7701-047-4",
  url="https://doi.mendelu.cz/pdfs/doi/9900/10/1400.pdf"
}