Publication detail

The Application of Quantitative Methods for the Modification of a Business Model in the Digital Era, with the Support of the Maple System

CHVÁTALOVÁ, Z. ŠIMBEROVÁ, I. VON BÖHLEN, R.

Original Title

The Application of Quantitative Methods for the Modification of a Business Model in the Digital Era, with the Support of the Maple System

Type

journal article in Scopus

Language

English

Original Abstract

Businesses can gain strength and thus purposefully optimize their commercial models by means of implementing open innovations. This contribution stems from research (under the supervision of the paper’s co-author, von Böhlen, 2021) performed in the German automotive industry, and follows up on the work of Simberova and von Böhlen (2021). The aim is to perform further and more detailed analyses and to interpret facts that ensue from selected research outputs. These analyses are oriented solely towards the issue of open innovations as seen from the customer’s perspective: innovations used for scaling business models in the automotive industry. These analyses are oriented solely towards the issue of open innovations as seen from the customer’s perspective: innovations used for scaling business models in the automotive industry, and in the era of digitization. Focus is especially placed on factors and relationships which affect customers’ willingness to enter the open innovations process. The customer’s social status has been taken into account. The rate and willingness of customers to engage in innovation activities has been measured – in connection with a whole range of factors, especially financial, those based on benefits, and others. Another form of analysis was a statistical evaluation that identified the degree of interest in some selected types of benefits. The independence of selected agents that stem from the survey evaluation was also considered, and quantitative methods, mainly statistical calculations, and transparent statistical visualizations were employed for this purpose. The methods of descriptive statistics and categorical analysis were used for processing data sets in the environment of the advanced Maple System. These findings confirm that the customer is becoming a non- stationary and important source of information and possibly also a source of inferences regarding open innovations. Society is thus increasing its potential to work not only for the customer, but also with them.

Keywords

automotive industry; business model; Maple; statistical methods; open innovation; questionnaire evaluation; visualization

Authors

CHVÁTALOVÁ, Z.; ŠIMBEROVÁ, I.; VON BÖHLEN, R.

Released

31. 12. 2021

Publisher

Mykolas Romeris University

Location

Vilnius, Litva

ISBN

1822-8038

Periodical

Intellectual Economics

Year of study

15

Number

2

State

Republic of Lithuania

Pages from

64

Pages to

95

Pages count

32

URL

https://journals.mruni.eu/index.php/ie/article/view/43

BibTex

@article{BUT178064,
  author="Zuzana {Chvátalová} and Iveta {Šimberová} and Robert {von Böhlen}",
  title="The Application of Quantitative Methods for the Modification of a Business Model in the Digital Era, with the Support of the Maple System
",
  journal="Intellectual Economics",
  year="2021",
  volume="15",
  number="2",
  pages="64--95",
  doi="10.13165/IE-21-15-2-04",
  issn="1822-8038",
  url="https://journals.mruni.eu/index.php/ie/article/view/43"
}