Publication result detail

Customer Experience Management Overview

HAVÍŘ, D.

Original Title

Customer Experience Management Overview

English Title

Customer Experience Management Overview

Type

Paper in proceedings (conference paper)

Original Abstract

The purpose of this article is to examine the phenomenon of customer experience and customer experience management through years and summarize recent knowledge in this area.

English abstract

The purpose of this article is to examine the phenomenon of customer experience and customer experience management through years and summarize recent knowledge in this area.

Keywords

customer experience, co-creation, customer satisfaction, customer loyalty

Key words in English

customer experience, co-creation, customer satisfaction, customer loyalty

Authors

HAVÍŘ, D.

Released

09.12.2016

Publisher

Vysoké učení technické v Brně Fakulta podnikatelská

Location

Brno

ISBN

978-80-214-5472-9

Book

Workshop scpecifického výzkumu 2016

Pages from

9

Pages to

16

Pages count

8

URL

http://dspace.vutbr.cz/handle/11012/63850

BibTex

@inproceedings{BUT132225,
  author="David {Havíř}",
  title="Customer Experience Management Overview",
  booktitle="Workshop scpecifického výzkumu 2016",
  year="2016",
  pages="9--16",
  publisher="Vysoké učení technické v Brně Fakulta podnikatelská",
  address="Brno",
  isbn="978-80-214-5472-9",
  url="http://dspace.vutbr.cz/handle/11012/63850"
}