Publication detail

The country-of-origin effect and its influence on consumer's purchasing decision

VESELÁ, J. ZICH, R.

Original Title

The country-of-origin effect and its influence on consumer's purchasing decision

Type

journal article in Scopus

Language

English

Original Abstract

The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers - they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect the opinion of consumers in condition of the Czech Republic in connection with the country of origin effect, consumer ethnocentrism and consumer patriotism and its influence in the wine industry.

Keywords

country-of-origin eff ect, consumer ethnocentrism, consumer patriotism, wine industry, consumer behaviour, Generation Y

Authors

VESELÁ, J.; ZICH, R.

RIV year

2015

Released

30. 4. 2015

Publisher

Mendel University in Brno

Location

Brno

ISBN

1211-8516

Periodical

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Year of study

63

Number

2

State

Czech Republic

Pages from

667

Pages to

673

Pages count

7

URL

http://acta.mendelu.cz/artkey/acu-201502-0035_the-country-of-origin-effect-and-its-influence-on-consumer-s-purchasing-decision.php

Full text in the Digital Library

http://hdl.handle.net/11012/201371

BibTex

@article{BUT114229,
  author="Jitka {Veselá} and Robert {Zich}",
  title="The country-of-origin effect and its influence on consumer's purchasing decision",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2015",
  volume="63",
  number="2",
  pages="667--673",
  doi="10.11118/actaun201563020667",
  issn="1211-8516",
  url="http://acta.mendelu.cz/artkey/acu-201502-0035_the-country-of-origin-effect-and-its-influence-on-consumer-s-purchasing-decision.php"
}